Or so as to be in with a chance of getting 2 for 1 tickets to a really horrible movie at a few inconvenient cinema locations. Or to get a few proprietary points / currency for some soft drink / candy / dog-food website, the other 60 ‘leading brands’ sold by that particular conglomerate all having similar QR codes being spunked over all the newspapers, websites, sonograms etc. which all offer you the same few points for the same meagre rewards.

The only good thing about them is that if you stare at them in the right way (your large image above is good for this) you can see them as being a bit like a ZX Spectrum interpretation of the Amiga game Putty. If you look closely you can even see it going ‘Ooo’ like Putty did.